You have to hand it to Anya Hindmarch for coming up with ingenious ideas for bags.
The latest from the “I am Not a Plastic Bag” designer is her Build a Bag concept. Starting with a base of full-bodied, very soft tumble leather (about €900) in either a large or small size, each lined with suede with a detachable loose pocket inside, the customer can select handles (mink, leather or shearling in a broad colour spectrum), shoulder straps (embroidered, stickered or leather) and then accessories – bag charms, decorative key fobs, intricate leather ruffs, tassels or stickers for the final flourish. This allows the customer to create a bag instore exactly as she wants it from hundreds of different combinations and take away at the time of purchase. The pop-up runs in Brown Thomas until December 24th; customers can also buy accessories for other bags.